THE VALUE
Your UA team doesn't just need more videos.
It needs more useful ideas to test.
01
Original concepts
Fresh angles based on your game, audience and current creative landscape.
02
Meaningful variations
Different hooks, pacing, messages and gameplay moments, not colour swaps.
03
Senior execution
You work directly with the person researching, concepting and producing the ads.
SELECTED WORK
Ideas built to test, not just to look good.
SELECTED WORK
Ideas built to test, not just to look good.
SERVICES
Three ways to test your next creative idea
Whether you need fresh angles on an existing ad or an original concept, each project is scoped around a clear UA test.
Creative Test Pack
$1,250+
Built for studios that want multiple creatives ready for UA testing.
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2 original concept video ads.
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1 variation for each concept.
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4 creatives total.
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Creative concept development.
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Motion design & sound design.
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2 revision rounds per original concept.
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1 revision round per variation.
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3 aspect ratios: 16:9, 1:1, 9:16.
Creative Growth Pack
$1,950+
For teams that need a broader set of creative ideas to test and scale.
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4 original concept video ads.
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2 additional variations based on selected concepts.
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6 creatives total.
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Creative concept development.
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Motion design & sound design.
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2 revision rounds per original concept.
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1 revision round per variation.
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3 aspect ratios: 16:9, 1:1, 9:16.
WHAT I CREATE
Strongest in 2D. Flexible when your game is 3D
2D game creative
Gameplay-led, character-led and motion-design creatives across all mobile-game genres.
AI video hooks
AI-generated opening scenes and visual hooks integrated into polished ads.
Recorded 3D gameplay
For 3D titles, I build ads using studio-supplied or recorded gameplay footage.
Testing assets
Hooks, end cards, progression, fail/challenge, feature and character-led variations.
A small paid test is the easiest way to begin.
PROCESS
A focused creative process
01
Understand
Game, audience, goals, existing ads and available learnings.
02
Find the test
Identify the hook, motivation or gameplay opportunity worth testing.
03
Create
Develop the hypothesis, concept and storyboard; then produce.
04
Learn
Deliver platform-ready files and use results to guide the next test.
WHY RAHUL
UA thinking and motion design in one partner
Hi, I’m Rahul,
A UA motion designer with more than 10 years of experience creating video ads for mobile games.
I specialize in performance-focused UA creatives, combining gameplay, motion design and strong opening hooks across a wide range of mobile-game genres.
I also have expertise in creating AI-generated video hooks that help capture players’ attention and introduce fresh creative ideas.
FAQ
Questions clients ask before the first test
What types of mobile games do you work with?
I work across mobile-game genres. My strongest production area is 2D motion design, and for 3D games I can build creatives using recorded or studio-supplied gameplay.
Can we begin with one small project?
Yes, the Variation Pack or Concept Sprint is designed for that.
Do you guarantee CPI or ROAS?
No honest creative partner can. I provide clear hypotheses and execution; your UA team tests them.
How do you handle 3D games?
I use recorded gameplay unless separate 3D production is agreed.
Connect
Have a game that needs new creative angles?
Send the game, current challenge and what you want to test. I’ll recommend the most useful starting scope.
hello@uajam.net · India → worldwide